Phenix, a subsidiary of M&B Engineering Ltd. and part of the M&B Group, is a future-ready steel construction solutions provider that specializes in the design, manufacturing and installation of light to heavy & complex steel structures & Pre-Engineered Buildings (PEBs).

With a state-of-the-art manufacturing facility at Sanand in Gujarat, equipped with a production capacity of 60,000 MT per annum, we operate with the unmitigated zeal to redefine and give a new dimension to the construction and infrastructure sector.

The basic ideology of the company was to be the knowledge leader in the steel construction industry by synergising the best-in-class people, processes, practices and partnerships.

Approach Media devised a large facade structure with prominent branding to convey magnitude. A rectangular approach to the form depicted adaptability and dynamic leadership. The white and blue color combination and open layout with interesting end product displays was successful in attracting visitor’s interest and communicating the versatility across the diverse applications. The entire stall looked elegant following the theme of the Company.